The Problem With Stickers and Reward Charts

Reward charts are a mainstay of modern parenting, popularised by experts, such as Supernanny Jo Frost. Stickers are commonly used in order to tame toddlers, stop tantrums and encourage kids to eat up their food and tidy their rooms. After all, children love stickers and surely if experts advocate the usage of reward charts they must work?

Think again.

Scientific research indicates that this seemingly innocuous method of behavioural control may not provoke the desired response in our children. More concerning is that reward charts can actually undermine their future behaviour. With Psychologists, such as Warneken and Tomasello (2008), highlighting that a child’s motivation to repeat a task is actually lowered if they have received a reward for the task initially. This knowledge is leading many (including myself) to question their widespread use.

toddlerquote3The use of reward and sticker charts stems from techniques of behaviour modification that have been popular for over half a century, well before Supernanny and Gina Ford came along. The same knowledge gave us the basis for modern day dog training. Yet while rewards may help to train our dogs, do these methods really work to train our children?

What do we teach our child when we aim to modify their behaviour by rewarding them with stickers? Is there a chance we might teach the child that helping people is only worth doing if they are given a reward for doing so?


Reward charts usually produce quick, albeit temporary results, which is why they are so popular with the parenting experts you see on TV. They can enter a house full of tantrums and tears and seemingly turn around the behaviour of the children in less than 48 hours, just by drawing up a reward chart.
What you don’t see though is what happens once they leave. The popular parenting experts aren’t concerned with the long term, they need ‘quick fix’ options that look good on our screens, if in a year’s time the techniques no longer work, or worse still cause a set-back in the child’s behaviour, that’s not their problem.



What happens when you use sticker charts?
Rewards work on increasing extrinsic (external) motivation. In the short term, rewarding the behaviour you want works quickly, but the effects however are very superficial. For a real change to take place we need to work with a child’s intrinsic (internal) motivation.

Reward charts work only on a superficial extrinsic level which, whilst they produce quick results for little caregiver effort, can actually undermine intrinsic motivation. Or as parenting author Alfie Kohn says: “The more we want our children to want to do something, the more counterproductive it will be to reward them for doing it”.

Rewarding desirable behaviour can ultimately make the child less likely to do the specific task unless they are given a reward. As shown by research published in the Journal of Developmental Psychology, rewards do not really change motivation at all; the child is just complying for the sticker.

The child is not learning “right from wrong” or becoming a better person, instead they comply with their behaviour whilst the reward is on offer, but remove the reward and you lose compliance. The compliance that comes from reward charts however does not indicate an internally motivated change has taken place, nor is it long lasting. It is for this reason that so many parents who use reward charts have to keep using them, or resorting to more and more extreme methods of bribery to elicit the behaviour they want in their children.

It may only be a sticker today, but how do you get a 12 year old to ‘behave’ when they are no longer interested in stickers? How about a 16 year old? The trouble is if you have used stickers (and other rewards) when the child is young you are setting yourself up for great issues when they are older. That might seem like a long way off if you only have a three year old now, but I promise you it will go quickly!



Fabes RA, Fulse J, Eisenberg N, et al (1989). Effects of rewards on children’s prosocial motivation: A socialization study. Developmental Psychology 25: 509-515.

Warneke, F, Tomasello, M (2008) extrinsic rewards undermine altruistic tendencies in 20-month-olds. Developmental Psychology. Nov;44(6):1785-8

Kohn, A ‘Punished by rewards: The Trouble with Gold Stars, Incentive Plans, A’s, Praise and Other Bribes’, Houghton Mifflin, 2000

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About SarahOckwell-Smith

Sarah Ockwell-Smith, Parenting author and mother to four.
This entry was posted in Preschoolers, Toddlers and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink.

4 Responses to The Problem With Stickers and Reward Charts

  1. Louise says:

    Really good read.
    I have been thinking about this as will start potty training soon but also, with Christmas coming up, it has made me think about that.
    As a child you get told to be good to go on Santa’s nice list so he will bring you gifts.
    So wondered what you thought about that and if you think it would have the same effect as sticker charts etc?

  2. Han says:

    Could you give examples to help intrinsically motivate children

  3. Lizzie says:

    Supporting Han’s question; how do we know what is motivating our children if its not another episode of Thomas or the right to keep hold of dummy???!! I’ve signed up for the Gentle Discipline Book but it can’t come soon enought! Eeeekk.

  4. Alice says:

    While i agree with this on the whole, i think that sticker charts and other rewards can be really useful in short term situations, like potty training, to build a habit. Most 16 year olds won’t expect a reward for using the toilet rather than their pants. And if you want to use the analogy of dog training, well i used treats to train my dog initially – to help teach faster – but i haven’t used a treat for her in years and she still comes when called etc. because we weaned her off the treats in a short time (whereas some dogs i know still need treats all the time because of the reasons in the article, but i think that’s unusual).
    So, no to sticker charts for every little thing, but if it’s proving hard to change habits i think they’re great as a short term boost.

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